Still working on it... most texts are still in the original Portuguese.
The good people at Wikipedia say that "Friendly fire is an expression meaning fire from one's own side or allied forces, as opposed to fire coming from enemy forces, and was originally adopted by the United States military.
Friendly fire occurs when there was intent to do harm to the enemy which causes injury to one's own side. A death resulting from a negligent discharge is not considered friendly fire. Neither is murder, whether premeditated or in the heat of the moment, and nor is deliberate firing on one’s own troops for disciplinary reasons classified as friendly fire as in these cases there is no intent to harm the enemy. [1] Similarly, inadvertent harm to non-combatants or structures, usually referred to as "collateral damage" is also not considered to be friendly fire.[2]"
Maybe this has little or nothing to do with what we're up to with this website. Maybe this has nothing to do with architecture. We're trying to figure it out as well. In the meantime take a look at this.
Tell us what you think mail [at] friendlyfire [dot] info
Others who thought this was a great name (on-going list):
-Friendly Fire Paintball
-Friendly Fires (band)
-Sean Ono Lennon
-Friendly Fire Recordings
-Friendly Fire - Blood and Gore (Video Game)